Ever heard the phrase, “Nothing happens until a sale is made?” Thomas Watson Sr., chairman and CEO of IBM from 1914 to 1956, said it many years ago—and it’s truer than ever today.
In order to get sales, however, you need to market your business. And when you’re just starting a business, money can be tight. How do you get the word out about your new business on a shoestring budget? Here are six free and low-cost marketing ideas:
1. Create content your target market needs.
Whether it’s blog pos...
How the natural products industry can work with the new administration for policies that help the industry, the planet, and the consumer.
We’ve all felt the negative effects of the pandemic -- social isolation, work changes, financial insecurity, parenting and caretaking issues -- and the list goes on. These challenges have amplified mental and behavioral health conditions such as depression, anxiety and substance use disorders.
In fact, according to a report published by the Centers for Disease Control and Prevention (CDC), in late June, 2020, 40% of U.S. adults surveyed expressed they were struggling with mental or behavioral...
No matter what type of business you’re in, the holiday season is an important time to connect and deepen relationships with clients and customers. But this holiday season poses some unique challenges due the COVID-19 pandemic, with many holiday events, such as parties, likely to be nixed.
We asked customer experience experts for suggestions on how to show your best customers appreciation during this unique holiday season; here are five ideas:
1. Choose a meaningful gift.
If you’re sending gif...
There is no universal food or beverage that triggers migraines but common culprits include caffeine, alcohol, MSG, chocolate, and more.
In order to avoid migraines in the future try eating healthy foods like whole fruits and vegetables and eat on a consistent schedule to avoid drops in blood sugar, which has been known to trigger headaches.
Keep a diary of your diet over a few months, and if you identify a certain food, beverage, or additive as a possible trigger, avoid it for a month to see ...
How will you celebrate the holidays this year? Next Avenue asked our readers on Facebook last month: For those who celebrate: How has the pandemic affected your holiday plans? What will you do differently, and what are you worried about?
You shared your questions, concerns and thoughts. In turn, we reached out to experts to answer your questions and share tips on how you can have safer holidays.
To Gather or Not to Gather?
If you're on the fence about whether to get together in ...
Exercise improves mood and boosts happiness in several ways including increased serotonin production, decreased stress hormones, and prolonged lifespan.
Even just 10 minutes of exercise is helpful for a quick boost in your physical and mental health, according to research.
This article was medically reviewed by David A. Merrill, MD, PhD, psychiatrist and director of the Pacific Neuroscience Institute's Pacific Brain Health Center at Providence Saint John's Health Center in Santa Monica, Calif...
Flu season is always a challenging time. But now, during the pandemic, it’s more important than ever to protect yourself — especially if you’re an older American.
People who are 65+ are among the highest risk groups for developing severe complications from the flu. “Roughly seventy percent to eighty five percent of seasonal flu-related deaths occur in people 65 and older,” says Sean Marchese, a registered nurse and oncology writer at The Mesothelioma Center.
What’s the best weapon to keep vir...
The 2020 Medicare Open Enrollment season runs from October 15 through December 7 and it’ll be even trickier than normal for new and existing beneficiaries. That’s due to a combination of COVID-19, changes in Medicare rules and new types of coverage offered by private Medicare Advantage plans.
So, Next Avenue talked to Medicare experts for their best advice and cautions to help people 65 and older make smart Open Enrollment decisions this year.
The Medicare Open Enrollment period is when you c...
How COVID-19 is affecting holiday shopping, based on Cratejoy survey results.
My friend, Laura Green, is frustrated.
Green, 58, who lives in Delray Beach, Fla. had always carried the health care insurance for the family. But about a year ago, she was laid off from her job as a controller for a small company, and her COBRA insurance coverage letting her keep that coverage temporarily, is ending soon. When Green found out how much a health care plan would cost for her husband and her (even with a high deductible), she was stunned.
Plus, over the past year, Green has spen...
3 people who survived the coronavirus describe what it's like and what they wish they would have known
Juan Perez, Amy Bobchek, Marcus Ferreira were all diagnosed with COVID-19 in March.
"I really wanted to work during my sickness," Perez told Insider. "But the most I could do was catch up on 'Better Call Saul' and take naps."
Ferreira, a 20-year-old sophomore at Vanderbilt University, is already back to his normal schedule, studying and taking exams, from home.
In mid-January, Juan Perez read a CNN article about the emerging novel coronavirus in China. Stunned, he posted a prediction on Twitt...
How to go virtual with your pregame tailgate.
For many, tailgating at the football stadium is just as much of a tradition as watching the game. Yet like many other activities in the time of COVID-19, tailgating this season will look a bit different this year.
Watching football in person is not an option in most cities. NFL teams across the country have spent months debating whether or not to allow in-person attendance at games. As of this writing, most have decided not to allow fans at games ...
Part of the The Coronavirus Outbreak: What You Need to Know Special Report
Why has cremation become more popular during the pandemic?
In addition to the increasing trend in cremations prior to the pandemic, during COVID-19, the restrictions on gatherings and other concerns have made cremation a more viable option for many.
According to the National Funeral Directors Association (NFDA) 2020 Cremation and Burial Report, due to COVID-19, an additional 200,000 U.S. deaths are expected this year. ...
Maybe it’s not fair to say that, before the coronavirus pandemic, my teenage daughter Zoe was a problem child; she was probably just a typical teenager. But, for a former teacher and a writer, you can’t help but feel like you are doing something wrong when your daughter is asked what her favorite part of school is and she replies, "Hanging out with my friends."
She didn’t have a favorite subject, a favorite teacher or even a favorite structured extracurricular activity. Her favorite physical ...